Facebook are taking on Google in the Pay per Click game and have been for a few years now. There has been a tidal wave of Info products around Facebook advertising recently which is starting to capture Marketers imaginations because of the targetted way you can put you mini ads in front of many many eyeballs.
Want to target Facebook users who live in Alaska who are female and love ice hockey, tattoos and the world of warcraft game? No problermo. With this individual targetting it’s easy to see the potential in getting traffic with this method and depending how you set up your ads this can be a lot cheaper than using Google adwords.
Here’s a quick run through on setting up a Facebook Ads campaign
1. Log into Facebook and scroll all the way to the bottom of the page until you see the advertising link. On the next screen you’ll see the advertising landing page. Click ‘Create an Ad’
2. Ad Title, description, URL and a pic is next. Test multiple campaigns with a different Titles, images and then go with the one with the best results.
3.As you type in your target countries in the next section you’ll notice the estimated reach change on the right hand side.
4. If you’re advertising a particular product or service aimed at gender, age you can target them here. Likes and interests will throw up suggestions on a drop down which you can accept or ignore, but they are likely to be popular phrases people have put in their profiles so have a play and see what comes up.
5. Advanced demographics give you deeper targeting options such as people on their birthdays, which gender they’re interested in, what languages they speak and their relationship status.
6.Next up is choosing your budget, currency and timezone. Bear in mind your timezone if you’re targetting ads to Australians but you are based in the UK otherwise your campaign will be dead in the water before you’re out of the starting block.
7.That’s it! Review your ad and place the order..
Whether you’re selling wedding photography, design services, gaming, CPA offers or promoting as an affiliate (although you’ll need landing sites/pages rather than just using a naked affilate link) Facebook ads offer a massive audience reach.
If you are promoting products and services as an affiliate but don’t have the desire to set up a landing page or website my following blog post looks at an popular, equally targetted platform that allows (at the time of writing) straight affiliate links.
